The practice and business of recreational travel based on environmental concern is called?

• A. Tourism Marketing
• B. Mass Tourism
• C. Ecotourism
• D. Heritage Tourism

Answer: (C)

Ecotourism is travel that aims to be environmentally responsible while supporting conservation and local communities. It emphasizes low-impact experiences, education about ecosystems, and sustainable benefits to people living in natural areas. This focus on protecting nature and providing economic support to locals is why it best fits the idea of recreational travel based on environmental concern.

In contrast, tourism marketing is about promoting travel experiences in general; mass tourism involves large numbers of visitors and often places greater stress on resources; heritage tourism centers on cultural or historical sites rather than environmental stewardship. Ecotourism uniquely combines recreation with conservation and education, making it the most appropriate label for environmentally conscious travel.